Where do realtors acquire their clients?

Referrals: The Gold Standard (41%-50%)

Word-of-mouth referrals from satisfied clients are incredibly valuable. Nurturing long-term relationships and providing exceptional service builds trust and encourages repeat business and referrals. Leverage your personal network, and use CRM systems to track client interactions and important dates. Consistent follow-up, even years later, keeps you top-of-mind.

Online Marketing & Social Media: Targeted Reach (25%-30%)

Targeted Facebook and Instagram ads reach specific demographics, while LinkedIn connects you with high-net-worth clients. Google Ads and SEO drive organic traffic from local searches. Invest in paid advertising, consistent social media posting, and SEO optimization for a strong online presence. Lead magnets, like downloadable guides or faceless videos, boost lead capture.

Real Estate Websites & Listings: Prime Visibility (10%-15%)

Major listing sites like Zillow, Realtor.ca, and Redfin are essential for showcasing your listings. A personalized IDX website further enhances your online presence, driving inquiries directly to you. High-quality photos, virtual tours, and interactive elements make your listings stand out. Integrate your website and listing platforms with your CRM to capture leads efficiently.

Open Houses & Events: Building Connections (7%-10%)

Open houses create immediate connections with motivated buyers, while community events build local brand awareness. Host both live and virtual events, using targeted email campaigns to maximize attendance. These events provide opportunities for face-to-face interaction and lead generation.

Cold Outreach: Strategic Prospecting (5%-7%)

Direct mail campaigns, targeted to specific neighborhoods, can be effective. Personalized email and phone follow-ups nurture leads. Use automated systems for efficient follow-up to stay top-of-mind with potential clients. This approach requires careful targeting and compelling messaging.

Real Estate Partnerships: Expanding Your Reach (5%-7%)

Collaborate with mortgage brokers, attorneys, home inspectors, builders, and contractors for mutual referrals. Cross-promotions and shared leads expand your reach and provide valuable connections within the industry. Strategic partnerships can significantly increase your lead generation potential.